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FOR WRITERS: ARCs and Street Teams

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Today’s writer topic comes from QSFer Jana Denardo:

I’ve been seeing a rise in ‘street teams’ or ‘ARC teams’ where arcs are given out so there will be reviews on/around release day. Has anyone tried this? has it improved sales? How have you chosen your team? (I’ve seen requests go out in vast email lists which seems like an unlikely way to do it).

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