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Lego to Remove Gender Stereotypes From Toys

Legos

Lego is working to eliminate gender stereotypes from its products after a study revealed that both parents and kids continue to view toys as gendered.

A survey from the Geena Davis Institute on Gender in Media, commissioned by Lego, found large differences remain in the toys parents expect boys to play with and those they expect girls to play with, Lego reported. These attitudes are also connected to the type of career paths parents ultimately encourage their children to follow.

For example, the survey found that parents were five times more likely to encourage girls to dance and dress up, and four times more likely to encourage boys to participate in sports. They were also more than twice as likely to promote toys coded as masculine to their sons.

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